“… in media-rich human-built environments, my capacity to direct my attention in keeping with my purposes is often at odds with features of the environment that want to command my attention in keeping with purposes that are not my own. It is the difference between feeling challenged to rise to an occasion that ultimately yields an experience of competence and satisfaction, and feeling assaulted by an environment explicitly designed to thwart and exploit me.
Attention and attending are etymologically related to the Latin word attendere, which suggested among other things the idea of “stretching toward” something. I like this way of thinking about attention, not as a possession in limited supply, theoretically quantifiable, and ready to be exploited, but rather as a capacity to actively engage the world—to stretch ourselves toward it, to reach for it, to care for it, indeed, to tend it.
Right now, I’m inclined to put it this way: our dominant technologies excel at exploiting our attention while simultaneously eroding our capacity to attend to the world.”L.M. Sacasas, The Convivial Society, ‘Attending to the World’